Target Audience for the Beginner Freelance Article Writers

Target Audience for the Beginner Freelance Article Writers

As a new freelance article writer, the target audience you will be writing for may seem intimidating at first, but it is not that difficult to understand and can actually be very fun. Here are some tips to help you break down the barrier and make it easier to write your first freelance business articles. This article will guide you through the basics of freelance writing and provide tips for developing strong writing skills, overcoming writer’s block, building a strong online presence, and finding success as a freelance writer. Introduction to Freelance Writing as a Career Freelance writing is a flexible and rewarding career that allows you to work from anywhere and set your own hours. Whether you are a stay-at-home parent, a student, or just looking for a flexible career, freelance writing can provide you with the opportunity to turn your writing skills into a lucrative income stream.

If you’re a writer who is just starting out, you might not know where to begin or what to do. You’re probably wondering if you can make money writing articles online, and if so, how much.

If you are looking for ways to make money by writing articles, then this article is for you! In it, I will explain how I started freelance writing and how much I made in my first month as a freelance writer.

What is a target audience?

When you are starting out as a freelance writer, it is important that you find your niche. You want to find a topic that you can write about so well that people will keep coming back for more.

What is a target audience?

A target audience is a group of people who will be interested in reading or watching your content. They may have similar interests as yours or may have some different ones too. As a beginner freelance article writer, if you don’t know about your target audience then it will be very hard for you to write good articles which can attract readers toward your website or blog.

The first step in finding your target audience is to identify who they are and what they want.

Who are they?

They could be anyone from students to professional writers or business owners. Each person has different needs and wants from their writing service. The best way to determine this is by asking questions such as “How do I write an article on ?” or “What topics should I write about?” These questions can help you get an idea of what type of people would read your content.

What do they want?

When looking at what people want from their writing services, there are several things that can help you understand what kind of content people like reading:

Length: The length of an article does not matter as much as the quality of information provided by the article writer; however, most people prefer shorter articles because they are easier to read and digest quickly. If someone is looking for an article on a specific topic, then they may want something shorter so that they can spend less time reading it and more time taking action on the information shared in the article.

Why target audiences are important?

When writing articles for websites, you need to know who your audience is so that you can write content that they will find useful and appealing. In order to do this effectively, you need to know what types of things they like reading and what kinds of topics they are interested in learning more about.

Having a target audience is important for many reasons:

  • It helps you understand what type of articles your audience might be interested in reading.
  • It helps you determine the best places to sell your articles.
  • It helps you tailor your writing style so that it matches the needs and interests of your readers.

As a beginning freelance article writer, it can be tempting to try and write about everything under the sun in order to build up an impressive portfolio. However, this approach will only limit your earning potential and make it harder for you to sell your work successfully.

If you don’t already have a clear idea of who your target audience is, consider asking yourself these five questions:

  • What kinds of things do they read?
  • What kind of information do they need?
  • What topics are they interested in learning more about?
  • What types of topics do they avoid or ignore altogether because they know nothing about them?

How to define your target audience?

As a freelancer, identifying your target audience is crucial to the success of your marketing efforts. The article has provided some great insights on how to identify your target market, including understanding your niche topics, the kinds of readers you want to reach, and the social media platforms your target audience is active on.

In addition, the article emphasizes the importance of understanding the needs of your target audience, and how to tailor your piece of content to meet those needs. This is a great reminder that marketing is all about putting the needs of your audience first, and not just about promoting yourself.

Working from home as an entrepreneur can be challenging, especially when it comes to marketing and publication. However, with the right approach and understanding of your target audience, you can create content that resonates with your readers and helps you make a living.

Overall, this article provides some valuable insights for freelancers looking to define their target audience and build a successful marketing strategy. By understanding your niche topics and the needs of your target market, you can create content that speaks directly to your readers and helps you achieve your business goals.

Beginners: For example, if you’re looking for clients who are just starting out as freelance article writers, then you might want to focus on marketing yourself as someone who can provide affordable rates and help them get started with their new careers.

Experienced Freelance Article Writers: If you’re looking for experienced freelance article writers, then one option is to market yourself as an expert in a particular niche. For example, if you’re an experienced web designer, then you could market yourself as a freelance article writer who can write articles on web design.

How to find your target audience’s demographics?

Defining your target audience is the first step in creating an effective marketing campaign. By targeting the right people, you can reach more of them and give them what they want. The key is finding out who they are and what they need.

After you determine who will buy your product and who you want to work with, it’s important to narrow down the demographics and psychographics of your audience. As a result, you will have a better understanding of the target market for your marketing campaigns.

The following demographics are included:

  • Age
  • Aspects of gender
  • Locality
  • The level of education
  • An individual’s income
  • Career, occupation, etc.

The following are psychographic factors:

  • Hobbies and interests
  • Individuality
  • Personal beliefs and values
  • Living habits

If you understand these attributes, you will be able to find your prospective customers (so you can market to them), determine what features of your service they will most likely be interested in, and understand what motivates them.

The best way to figure out who your target audience is to create a ” potential customer persona.” This is essentially what a person in your target market would look like. It is based on real research about your target market and existing clients to create a potential customer persona with a fictional age, name, job title, etc.

​The following suggestions will help you define your target audience for a freelance article writer:
  • Focus on one demographic at a time. You may have multiple demographics in mind, but when you start writing, focus on one at a time. For example, if you’re writing about how to make money as a freelance writer, maybe you could focus on just female freelancers or just male freelancers first before moving onto another demographic altogether.
  • Focus on one type of person within each demographic at a time. For example, if you’re writing about how to make money as a freelance writer, maybe you could focus on young adults with college degrees or retired seniors without college degrees first before moving onto another type of person within that demographic altogether.
  • To find the target audience for your freelance article writing business, you will need to do some research. You should know the demographics of your target audience and what they want to read or hear.

If you are going to write for a specific website, then you can go online and research the website’s readership. This information should be readily available on their site. The readership demographics will tell you how old the average reader is, where they live, what gender they are and other useful information that will help you write more appealing articles for them.

You can also find out more about your potential clients by asking them questions about themselves when you contact them about writing an article for their website or blog. You could ask them what topics interest them most or any other questions that would give you insight into who they are as people.

How to choose a niche that’s right for you?

Choosing a niche that’s right for you is one of the most important steps in starting a freelance writing business. If you get this wrong, it can be difficult to recover.

If you’re just getting started as a writer and want to start earning money from your craft, then choosing a niche that is right for you is crucial.

Here are some questions to ask yourself when choosing a freelance article writer niche:

  1. What is my passion? Write about what excites you, what interests you, or what moves you. Don’t choose something because it pays more than others do; it will only show through in your work.
  2. What am I good at? Are there any skills that come easily but aren’t always considered “important”? That may be the perfect place to start. It’s easy to know if you have that skill because the work comes more easily than other things do.
  3. Are there any topics that are particularly intriguing to me? Sometimes it takes time for certain topics or ideas to click with us — maybe because they challenge our beliefs or make us think differently about something we thought was settled long ago. Once we find those topics or ideas, though, they become almost impossible to ignore. We have an instinctual desire to explore them further — and that’s a good sign! What am I passionate about? It can be difficult to tell if your passion is something universal or specific, but the more you think about it (and talk to others), the clearer it will become.
  4. Research other writers who work in this niche and see what they’ve written about recently — do any of their articles overlap with yours? This can be helpful information when determining whether or not there

Evaluate the market you’ve defined

Before taking final decision of the target audience, ask yourself questions like:
  • Can my business survive in this market? Depending on where you live, a article writer might have to expand his or her geographical target area to obtain enough clients.
  • How important is my service to my target audience? You may have difficulty convincing mom and pop restaurants to blog if you’re a freelance blogger.
  • Do I have the ability to charge my target audience a reasonable price? As a social media marketer, you may have trouble finding freelancers who can afford your services on an ongoing basis.
  • How easy is it to get in touch with them? The audience you’re trying to reach won’t know about your services if you don’t contact them. Ideally, if you will be working remotely, your ideal audience will be accessible online.
  • How would I feel about working with this market? A great aspect of being a freelancer is that you can choose whom you work with. Just because you have experience as a paralegal, for instance, does not mean you’ll be comfortable working with legal clients. Choose a career path that makes you happy.

What topics should I write about?

Beginner freelance article writers should write on topics that are not too technical and are easy to understand by non-technical audience.
If you’re a beginner freelance article writer and you’re looking for topics to write about, here are some suggestions:
  • How To Write an Article That Gets Results
  • The Basics of Writing Articles
  • The Top 5 Mistakes Made by Beginner Freelance Article Writers
  • Business and finance
  • Technology and science
  • Health and fitness
  • Travel and tourism
  • Education
  • How to make money as a freelance writer (this is a very popular topic)
  • How to find good freelance writing jobs
  • Freelance writing tips for beginners


In conclusion, as a beginner freelance article writer, it is essential to identify your target audience to maximize your chances of success. Understanding your client’s needs and the publication’s requirements can help you tailor your writing to their specifications. Leveraging platforms like LinkedIn to showcase your expertise and build your network can increase your chances of getting hired.

Having a strong portfolio that highlights your writing style and expertise is crucial in attracting potential clients. Using keywords and headlines to create compelling content is also important in catching the attention of your target audience.

Additionally, subscribing to relevant newsletters and staying up-to-date on industry trends can help you stay ahead of the curve and improve your content marketing strategy. By following these tips and leveraging the right platforms, beginner freelance article writers can establish themselves as experts in their field and attract the right clients.

Share this post



Get helpful tips for your freelance business in our freelancer magazine: Relevant information, trends, developments and exciting background stories about freelance, career, mindset and productivity topics.

Hot News